Graduate UARK Student with Proven SEO & Local Ranking Expertise

We are not hiring an “SEO specialist.”

We are hiring someone who understands how Google actually works beyond blog posts, beyond tools, beyond recycled advice.

If your experience is limited to on-page checklists, keyword stuffing, or “best practices,” do not apply.

What This Role Actually Does

You will be responsible for designing, testing, and deploying search ranking systems across competitive local and regional markets where failure is measurable in lost revenue.

You will

• Reverse-engineer SERPs in real time
• Build ranking strategies without relying on tool recommendations
• Outperform entrenched competitors with older domains and stronger link profiles
• Validate hypotheses through controlled testing—not opinions

You will be expected to defend every decision with evidence.

Required Technical Mastery (Non-Negotiable)

You must demonstrate deep, operational understanding of:

• Search intent modeling and query classification
• Entity-based SEO and knowledge graph alignment
• Multi-location ranking strategies without duplicate or doorway content
• Internal link architecture as a ranking amplifier
• Crawl budget control and indexation prioritization
• SERP volatility analysis across geo-modified queries
• HTML semantics beyond surface-level tags
• Programmatic content deployment at scale
• Schema design without generators

Advanced Expectations

You should be comfortable

• Ranking new domains in competitive local markets
• Challenging widely accepted SEO “rules” and proving alternatives
• Diagnosing ranking drops without blaming “updates”
• Explaining why two similar pages rank differently
• Designing SEO systems that survive algorithm changes
• Working without constant feedback or validation

You will not be micromanaged.

You will not be trained.

You will not be given step-by-step instructions.

What We Will Ask You to Do During the Interview

Be prepared to

• Deconstruct a live SERP and explain ranking signals
• Explain how you would rank one page across multiple cities
• Identify SEO mistakes on a high-ranking page
• Defend an unpopular SEO decision with logic
• Admit when Google behavior contradicts published guidance

Who Should NOT Apply

Do not apply if

• You rely primarily on SEO tools for decisions
• You follow “best practices” without testing them
• You need templates, SOPs, or approval for every action
• You cannot explain why something ranks
• You have never beaten a competitor you “shouldn’t” have

Who Should Apply

Apply only if

• You’ve ranked sites that others said wouldn’t rank
• You treat SEO as a system, not a checklist
• You test assumptions aggressively
• You’re comfortable being wrong—and proving yourself right later
• You measure success in rankings, traffic, and revenue, not opinions