The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Director, Brand Marketing – RYTHM will be a key player in shaping the identity of the RYTHM THC Beverage brand and expanding consumer awareness and access to its best-in-class products.

This role will own and drive the development of RYTHM’s brand equity, strategy, and consumer marketing. You will lead the creation of a strong market presence, deepen consumer loyalty, and bring differentiated brand experiences to life. As RYTHM’s brand steward, you will collaborate across GTI’s broader brand, events, and sales teams while owning all RYTHM-specific initiatives.

This is a rare opportunity to shape the identity and trajectory of RYTHM THC Beverage, a flagship THC beverage brand, in one of the fastest-growing categories in cannabis. If you are a strategic, creative, and consumer-obsessed marketer with a passion for building iconic brands, we want to hear from you.

This role is based in our Chicago headquarters (River North) and requires a hybrid work schedule. Ability to travel up to 30% is required.

Responsibilities

Brand Strategy Development

Define and execute RYTHM’s beverage positioning strategy to resonate with target consumers and elevate the brand within the THC & NA beverage category
Lead strategic planning for brand initiatives, identifying opportunities to grow visibility and strengthen brand equity
Manage the brand’s look, feel, and voice across all RYTHM Beverage consumer touchpoints, ensuring consistency with GTI’s broader brand standards and its core RYTHM cannabis brand
Oversee the development of a holistic RYTHM Beverage brand and marketing strategy and asset kit, inclusive of consumer and trade-facing materials

Campaign & Activation Management

Own all RYTHM Beverage consumer communications across paid, owned and earned channels, and emerging platforms
Design and manage integrated campaigns, including in-store, digital, trade, and experiential activations (e.g., festivals, concerts, retail partnerships)
Partner with GTI’s brand and events teams to bring RYTHM to life at scale through activations that build awareness and loyalty
Coordinate with creative agencies, media partners, and internal teams to deliver high-quality campaigns that drive consumer engagement

Market Research & Insights

Conduct in-depth analysis of THC and functional beverage categories to understand emerging consumer preferences, competitor activity, and whitespace opportunities
Use insights to inform brand strategy, tailor campaigns, and identify growth opportunities
Manage brand performance metrics, reporting on RYTHM Beverage’s health, consumer perception, and campaign effectiveness

Cross-Functional Collaboration

Work closely with innovation, creative, marketing, DTC, sales, and operations teams to ensure launches and campaigns align with brand standards and regulatory guidelines
Serve as the internal and external brand ambassador, championing its vision with stakeholders
Support training initiatives for sales teams, equipping them with brand knowledge and messaging to engage retail partners effectively

Budget & Resource Management

Build and develop a best-in-class brand team over time
Manage the RYTHM brand marketing budget, optimizing spend to maximize ROI and deliver on brand objectives
Track resource allocation and financial performance, ensuring alignment with company targets

Qualifications

Bachelor’s degree in Marketing, Business, or a related field preferred; MBA preferred
10+ years of experience in brand management or marketing within the CPG industry (alcohol, functional beverage experience highly desirable)
Proven experience building and scaling brand equity strategies
Experience managing and developing high-performing teams
Ability to balance strategic thinking with hands-on execution in a fast-paced, evolving environment
Strong analytical skills with a data-driven approach to decision-making
Exceptional communication and collaboration skills, with a proven ability to influence and manage diverse stakeholders
Ability to travel up to 30%

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$150,000—$180,000 USD

Brand Director, RYTHM Beverage

Job Type