(Senior) Performance Marketing Manager*in - Paid Social (m/w/d)

(Senior) Performance Marketing Manager*in - Paid Social (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.Overview

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.And that’s where you come in:

You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.ResponsibilitiesYou develop, implement, andmanage performance marketing campaigns across multiple paid social channel s (e.g., Meta, TikTok) to acquire new customers for HEY HOLYYoucreate well-founded creative conceptsbased on past performance data and implement them together with internal and external resourcesYouconduct deep audience analyses , using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypothesesYouanalyze campaign data and derive concrete recommendationsfor continuous creative optimizationYoumanage and allocate marketing budgetsefficiently to maximize ROI and customer acquisitionTogether with our Data team, youestablish a weekly reporting framework with clearly defined KPIsacross the entire funnel – and conduct additional analyses as needed to validate your hypothesesYoustay on top of the latest trendsand best practices in performance marketing and integrate them strategically into your creativesQualificationsExperience : You have at least 4 years of experience in a comparable role – ideally in a D2C environment with a full-funnel focus on new customer acquisitionTool proficiency : You’re familiar with Meta Ads and GA4 – and you quickly get up to speed with new tools (experience with attribution tools = a plus)Analytical-creative all-rounder : You understand all relevant KPIs, analyze data quickly, spot performance patterns, and connect them with your instinct for audiences, markets, and productsPsychology meets performance : You have a strong interest in or background in advertising and consumer psychology – and know how to apply these principles effectively(Dog)-Customer Obsession : You understand how dog parents think – what matters to them, what they pay attention to, and what pain points they have – and you’re excited to dive even deeper into their worldStructured, proactive & execution-driven : You work in a highly structured and self‑directed way, with a strong eye for detail. You get projects done through smart planning, proactive communication, and a drive to executeLanguage skills : You have strong English skills; German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPTBenefits⏰Flexibility that fits you:Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you’re most productiveIndividual training/certification budget:We actively invest in your growth – because your development is key to our successLots of responsibility and creative freedom:You get real ownership areas – and the chance to actively shape the role with your input and paceFast development possible:Those who step on the gas with us grow along – in responsibility, competence and perspectiveOpen and honest communication:We live direct exchange, give clear feedback and look forward to your input️Access to Corporate Benefits and Wellpass:So you can do something good for yourself outside of work tooFree HEY HOLY food:Because happy dogs are just as important as happy people!We value Diversity!

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong!Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful.#J-18808-Ljbffr