Paid Social Media Manager

LeadsMarket

About the position

Responsibilities

  • Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
  • Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels
  • Lead the execution of paid social content strategy, ensuring creative excellence, brand positive ROI, and data-driven optimization
  • Prepare reports as needed for SVP, Marketing
  • Drive ROI positive campaigns at scale
  • Act as the point of contact with all Social Media platforms

Requirements

  • BA in Communications, Marketing or Social Media
  • Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat
  • Strong creative decision-making and content curation skills
  • Understanding of visual trends, digital communication, and social analytics
  • 5+ years in paid social media with 2+ in LeadGen or Ecommerce
  • Experience with analytics of online marketing campaigns and managing budgets and campaigns
  • Proficiency in writing and scientifically testing Ad Copy
  • Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
  • Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease
  • Highly energetic, proactive, and a visionary thinker who can execute efficiently
  • Proven campaign success with a strong content portfolio
  • Ability to work independently on campaigns with guidance and strategy oversight as needed
  • Ability to work seamlessly with content developers
  • Ability to learn the personal loan marketplace

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