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Paid Social Media Manager
LeadsMarket
About the position
Responsibilities
- Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
- Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels
- Lead the execution of paid social content strategy, ensuring creative excellence, brand positive ROI, and data-driven optimization
- Prepare reports as needed for SVP, Marketing
- Drive ROI positive campaigns at scale
- Act as the point of contact with all Social Media platforms
Requirements
- BA in Communications, Marketing or Social Media
- Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat
- Strong creative decision-making and content curation skills
- Understanding of visual trends, digital communication, and social analytics
- 5+ years in paid social media with 2+ in LeadGen or Ecommerce
- Experience with analytics of online marketing campaigns and managing budgets and campaigns
- Proficiency in writing and scientifically testing Ad Copy
- Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
- Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease
- Highly energetic, proactive, and a visionary thinker who can execute efficiently
- Proven campaign success with a strong content portfolio
- Ability to work independently on campaigns with guidance and strategy oversight as needed
- Ability to work seamlessly with content developers
- Ability to learn the personal loan marketplace
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