[Remote] Senior Growth Marketing Manager- Search and Social

Note: The job is a remote job and is open to candidates in USA. Midi Health is seeking a Senior Manager - Search and Social to lead strategy for their paid ad platforms as the company scales its offerings. The role involves managing ad campaigns, budgeting, and collaborating with creative and cross-functional teams to drive growth in patient acquisition and product sales.

Responsibilities

• Manage Midi’s paid search and social ad platforms (Meta, Google Ads, Microsoft Ads, Nextdoor, TikTok, Reddit), driving efficient growth in new patients, prescriptions, and product sales.
• Own budgeting, reporting, and forecasting for search and social channels
• Partner with creative teams on performance analysis and creative iteration
• Explore emerging opportunities within search & social and lead expansion into new ad platforms and formats
• Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
• Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
• Drive automation in campaign management through AI-powered tools

Skills

• Hands-on experience and advanced knowledge of the following ads platforms: Meta, Google Ads, Microsoft Ads, Nextdoor, TikTok, Reddit
• Experience managing large paid media budgets of $30M+ annually
• Proficient understanding of marketing reporting and analytics, and attribution models
• Comfortability in leveraging AI platform management tools for ad optimization
• Thirst for continuous learning: stays up to date on platform innovations and industry trends
• Experience in managing paid media for healthcare brands, deep understanding of healthcare compliance in advertising
• Startup and/or eCommerce experience within the healthcare industry
• Experience working with incrementality testing and Media Mix Models (MMM)
• Management experience & passion for mentoring junior team members

Benefits

• Competitive base salary
• Equity
• Benefits

Company Overview

• Midi Health provides virtual care for women in midlife, offering clinician support for menopause, hormonal health, and related conditions. It was founded in 2021, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.joinmidi.com.