[Remote] Senior Manager, Brand Strategy & Creative

Note: The job is a remote job and is open to candidates in USA. Point Broadband is seeking a Senior Manager for Brand Strategy & Creative to lead the translation of their brand strategy into impactful creative across various channels. This role involves guiding creative agencies, overseeing brand marketing campaigns, and managing a growing team focused on brand execution and organic social engagement.

Responsibilities

• Serve as the primary point of contact for our creative agencies, alongside the Director.
• Lead and facilitate weekly creative reviews, status meetings, and prioritization discussions.
• Write and oversee the development of creative briefs and campaign messages.
• Provide clear direction, feedback, and approvals on assets to ensure alignment with brand strategy and business goals.
• Manage timelines, routing, and delivery expectations with agencies to keep work on track and on budget.
• Own and govern the creative intake process for all agency requests, ensuring alignment with priorities.
• Act as a senior brand steward ensuring consistent voice, tone, visual identity, and storytelling across all channels.
• Oversee the execution of brand marketing campaigns, messaging frameworks, and brand guidelines.
• Contribute to brand evolution initiatives, including updates to brand systems, tools, and governance.
• Ensure creative quality for national and regional campaigns, sponsorships, events, media, collateral, and digital assets.
• Partner with Growth Marketing, Field Marketing, Product, Customer Care, and Sales to support creative needs and brand education.
• Guide stakeholders in brand consistency and usage standards across markets.
• Oversee organic social strategy and brand storytelling, ensuring content is on-brand and supports marketing initiatives.
• Align owned-channel content with paid campaigns to tell a cohesive brand story.
• Support execution of brand campaigns through asset creation, routing, approvals, and agency collaboration.
• Lead, mentor, and grow a small team (Brand Ops Coordinator and Brand Content Social Coordinator).
• Provide coaching, creative direction feedback, and clear performance expectations.
• Build team processes that support creative scalability, organization, and speed.
• Other duties as assigned.

Skills

• 7-10+ years of experience in brand, creative, or integrated marketing roles.
• Strong understanding of creative direction, messaging, branding systems, and agency collaboration.
• Experience leading creative production (either on the brand, agency, or client side).
• Demonstrated ability to manage complex workflows, intake processes, or production queues.
• Comfort directing design and copy, even without being a designer or copywriter.
• Experience influencing cross-functional partners with clarity and confidence.
• Ability to balance strategy, creativity, and operational rigor.
• Strategic thinker with a strong brand point of view.
• Excellent communicator and persuasive storyteller.
• Creative eye plus the ability to give constructive, clear feedback.
• Process disciplined; able to build structure and tools.
• Collaborative leadership mindset.
• Comfortable presenting to leadership and key stakeholders.
• Telecom or multi-market experience is a plus but not required.

Benefits

• Medical (3 plans to choose from)
• Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Cell Phone Allowance •Applicable by Position•
• Career Progression Opportunities
• Discounted Broadband Services •Where Applicable•

Company Overview

• Point Broadband is providing Internet services through its wireless broadband network to residential and business customers. It was founded in 2016, and is headquartered in West Point, Georgia, USA, with a workforce of 501-1000 employees. Its website is http://point-broadband.com/.