Web/SEO Specialist

Purelight Power

Position Overview

We’re a fast-moving, performance-driven company helping clients dominate both local and national search results. Our team blends creativity, data, and technology to drive real results—and we’re looking for a highly technical SEO expert with web development experience to join us in Denver. If you live and breathe search algorithms, know how to optimize complex websites at scale, and have a developer's mindset, we want to talk.

Key Responsibilities

  • Conduct in-depth technical SEO audits and implement solutions to improve crawlability, indexation, site speed, and user experience
  • Implement SEO enhancements directly into front-end and back-end systems
  • Optimize for both local SEO (map pack visibility, citations, local landing pages) and national SEO (content scaling, technical infrastructure)
  • Own the structure and performance of large-scale websites, including schema markup, Core Web Vitals, and site migrations
  • Use development skills to write or review code related to SEO fixes (HTML, CSS, JavaScript, PHP, etc.)
  • Manage and optimize robots.txt, XML sitemaps, redirects, canonical tags, hreflang, etc.
  • Build and maintain SEO dashboards, monitor performance metrics, and deliver actionable reports to internal teams and clients
  • Stay on top of search engine algorithm changes and translate those into strategy adjustments

Required Qualifications

  • 3–5+ years of experience in technical SEO, preferably on both local and national campaigns
  • Solid web development experience with the ability to dive into the code
  • Strong understanding of search engine behavior, site architecture, rendering, and crawl budgets
  • Familiarity with frameworks such as WordPress, Shopify, Webflow, React, or custom CMS setups
  • Hands-on experience with tools like Google Search Console, GA4, Tag Manager, Ahrefs, Screaming Frog, Sitebulb, and PageSpeed Insights
  • Deep knowledge of local SEO strategies including GMB optimization, local schema, citation building, and geo-targeted landing pages
  • Experience with structured data (JSON-LD), Core Web Vitals, and technical performance tuning
  • A problem-solving mindset, strong attention to detail, and the ability to translate complex data into strategic insights
  • Excellent communication skills with the ability to clearly explain technical issues to non-technical team members

Preferred Qualifications

  • Experience managing large multi-location websites
  • Knowledge of cloud hosting, CDNs, or server-side rendering impacts on SEO
  • Familiarity with automation tools, Python, or SEO scripts

Benefits & Perks

  • Medical Insurance: Competitive plans covering preventive care, doctor visits, prescription medications, and more
  • Dental Insurance: Coverage for routine check-ups, cleanings, orthodontics, and procedures
  • Vision Insurance: Coverage for routine eye exams, lenses, frames, and contact lenses
  • Life Insurance, Voluntary STD/LTD, FSA/HSA, and other voluntary plans
  • Paid Time Off (PTO)
  • Employee Assistance Program (EAP)

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