Social Media Manager (Onsite)

About the position

Responsibilities

• Creates and plans the social media strategy across all social networks to grow and engage audiences.
• Creates highly engaging, channel-specific social media content for campaign deployment.
• Monitors, reviews, and takes action on social media comments and engagement.
• Acts as the primary point of contact for internal inquiries and external commenting.
• Works closely with the Vice President of Public Relations and other stakeholders for reputation management.
• Oversees and tracks individual campaign budgets toward goals and KPIs.
• Develops social media strategies, campaigns, and a comprehensive content calendar.
• Establishes key performance indicators (KPIs) for paid and organic campaigns.
• Reviews analytics to make strategic decisions on planned and future campaigns.
• Reports data analysis and metric reporting to marketing leadership.
• Creates content and resources for internal employees to establish social media expertise.
• Researches and stays current on social media trends and tools.

Requirements

• Bachelor's Degree in Marketing, Public Relations, Advertising, Communications, or related field from an accredited four (4) year college or university required.
• Minimum of five (5) years of experience managing multi-channel social and digital media management.
• Experience managing social media accounts with multiple target audiences and numerous products/services.
• Experience managing B2B social media channels is a plus.
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent verbal and written communication skills with an eye for creativity.
• Excellent problem resolution, multi-tasking, and analytical skills.
• Excellent interpersonal skills.

Nice-to-haves

• Experience managing B2B social media channels is a plus.

Benefits

• 401(k)
• Health insurance
• Wellness program