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Brand Manager
Universal Beauty Products Inc
Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team. Please note this is an on-site position.
In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Duties of the Brand Manager
Market Analysis
Continually monitor and assess the market to understand:
- Category sales performance
- Competitive activity
- Consumer trends
- Product trends
Sales Analysis
Work with Product Manager on monitoring brand performance by:
- Reviewing sales reports; creating sales reports as needed
- Analyzing sales trends and brand performance
- Making recommendations for improvement
Product Innovation: Support portfolio expansion by:
- Continually brainstorming new product/packaging ideas
- Developing written product concepts
- Preparing new product briefs
- Collaborating with cross-functional partners to assess feasibility and begin product development
- Managing key Marketing deadlines and deliverables in the product development process
- Tracking cost calculations to support margin targets
- Preparing Creative briefs, including product copy direction
Support of Resource Partnerships: Foster effective relationships with Marketing support through:
- Participating in regular meetings
- Ensuring clear communication
- Identifying clear deliverables and providing necessary inputs for timely execution of projects
Brand Management: Maintain the equity of your brands with on-going attention to:
- A clearly identified target consumer
- A differentiated brand positioning
- Compelling brand messaging and assets
- Competitive product portfolio
- Any other duties as requested by management
Requirements
- A minimum of 3-5 years consumer brand marketing experience,
- Bachelor's Degree in business/marketing preferred.
- Positive attitude with a strong love for everything beauty
- Possess outstanding leadership skills
- Strong research, analytical skills and the ability understand trends and challenges
- Excellent writing and verbal communication skills
- Budget management skills and proficiency
- Proficiency in Microsoft Office Programs: PowerPoint, Excel, Word
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