Senior WordPress + Bricks Builder Expert Needed (CRO + SEO for Home Services)

I’m looking to hire an experienced WordPress developer to build a high-performance, conversion-focused website for a multi-location home services business.

This is not a brochure site and not a design-only project. The site needs to be built to rank in search, convert traffic into calls and leads, and scale across multiple markets. I want a clean drag-and-drop system that allows us to build and iterate landing pages quickly without sacrificing speed, SEO, or consistency.

The site will be built using WordPress with Bricks Builder. Experience with Bricks is required.

The company is All Natural Tree Experts, a professional tree service and plant health care company operating in multiple Virginia markets, with plans to continue expanding.

Services include

Tree removal

Tree pruning

Plant health care (PHC)

Tree Planting

Stump grinding

The goal is to build a site comparable in performance to the best home service websites in the country, but structured specifically for tree care, local SEO, and conversion rate optimization.

Platform & Requirements

This project will use

WordPress

Bricks Builder (required — no Elementor)

Performance-focused hosting

Clean, scalable site architecture

If you do not actively work with Bricks Builder, this is not a good fit.

Scope of Work

Website Architecture

Conversion-focused homepage

SEO-optimized service pages

Multi-location page structure

Blog and content framework for long-term SEO growth

Component-Based Drag-and-Drop System

I want a reusable component library built inside Bricks, including:

CTA sections

Review and testimonial blocks

Trust and credential sections

Service overview sections

FAQ blocks with schema support

Location page sections

Before/after image galleries

The goal is for our internal team to be able to create new landing pages and location pages quickly using approved components without breaking design, SEO, or performance.

Conversion Rate Optimization

Clear above-the-fold messaging and CTAs

Call-focused layouts (call now, request estimate, emergency service)

Mobile-first design

Strong Core Web Vitals and page speed performance

SEO & Technical Setup

Clean semantic HTML structure

Proper heading hierarchy

Local SEO page structure (service + city)

Schema implementation

LocalBusiness

Services

Reviews

FAQs

Internal linking strategy to support rankings

Integrations

Contact forms

Call tracking

GA4 and Google Tag Manager

Conversion tracking readiness (GCLID / FBCLID)

Required Experience

You must have experience with

Bricks Builder

Home services websites (tree service, HVAC, roofing, plumbing, garage doors, etc.)

Conversion-focused site builds

Local SEO and multi-location structures

If you primarily build brochure sites or cannot explain why you made specific SEO or CRO decisions, this will not be a good fit.

Required to Apply

To be considered, please include

Three to five live websites you personally built

At least two must be home service businesses

At least one must be built with Bricks Builder

For each example

Your role in the project

How the site was structured for SEO

How conversions were optimized

Any available PageSpeed or Core Web Vitals results

Applications without live examples will not be considered.

Preferred (Not Required)

Experience with multi-location SEO at scale

Google Ads landing page experience

Call tracking integrations (CallRail or Call Tracking Metrics)

Understanding of service-based lead funnels

Budget & Timeline

Budget: Open (quality and experience matter more than price)

Timeline: Approximately 4–8 weeks

Ongoing work available as new markets are added