SEO Specialist job at Creative Circle in Wilmington, DE

SEO Specialist

Wilmington, DE

FreelanceRemote$35 - $45 /hr

Our client, a leading global provider in specialty chemicals and services for water-intensive industries, is looking for a freelance SEO Specialist with a strong technical SEO foundation to support multiple branded websites that compete for similar keywords and audiences.

This is a remote, freelance opportunity, about 40 hours per week and is 6+ months with strong potential to continue ongoing.

This role will focus on improving search visibility, site structure, and content performance across a multi-site ecosystem.

Responsibilities

• You will play a key role in helping multiple brands rank effectively in both traditional search and AI-driven search environments by applying modern SEO best practices, structured data, and entity-based optimization
• Lead technical SEO efforts across multiple websites and domains
• Identify and resolve site structure, crawlability, indexing, and performance issues
• Develop strategies to help multiple brands rank competitively for overlapping keywords
• Optimize sites and content for AI-driven search results and generative search experiences
• Implement and audit structured data and schema markup
• Apply entity-based SEO principles and E-E-A-T best practices
• Conduct SEO audits and deliver actionable recommendations
• Partner with content and marketing teams to improve existing content performance
• Provide clear guidance on content updates, gaps, and opportunities
• Monitor rankings, traffic, and performance across properties and report on progress

Requirements

• 3-5 years of hands-on SEO experience, with a strong technical focus
• Experience managing SEO across multiple websites or brands
• Deep understanding of site architecture, crawl behavior, indexing, and page performance
• Knowledge of AI-influenced search, entity-based SEO, and structured data (schema)
• Strong grasp of E-E-A-T principles and how they impact rankings
• Ability to audit and improve existing content for SEO performance
• Familiarity with common SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, GSC)
• Comfortable working independently and translating findings into clear action plans

Nice to Have

• Experience in multi-brand or multi-domain environments
• Experience working with marketing or content teams to execute SEO recommendations
• Understanding of how generative AI and search engines surface content today

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.