Digital Marketing Manager

Location: USA – Flexible/Remote Experience: 7–10 years Reports To: Chief Marketing Officer / Head of Marketing

Role Overview

Rancho BioSciences is seeking a hands-on, strategic Digital Marketing Manager to lead our digital presence and demand generation initiatives. This role is ideal for an experienced marketer who thrives in a fast-paced, high-accountability environment.

You will be an individual contributor from day one-directly managing our website, campaigns, and marketing platforms-while laying the groundwork to build and lead a small, high-performing team as our marketing function scales.

You should be comfortable balancing strategy and execution, maintaining quality under pressure, and taking full ownership for results.

Key Responsibilities

Digital StrategyExecution
Develop, execute, and optimize Rancho's digital marketing strategy aligned with business goals, target personas, and campaign priorities.
Manage and integrate all digital channels-including website, SEO/GEO, SEM, paid media, email marketing, webinars, and social-into a cohesive demand generation engine.
Website OwnershipOptimization
Oversee Rancho's website (HubSpot CMS), ensuring it is optimized for UX, SEO/GEO, and lead conversion.
Independently edit, upload, and update content and landing pages without relying on external developers.
Manage content updates, analytics tagging, and technical enhancements.
Collaborate with design and development partners to deliver an engaging, science-driven digital experience.
Marketing TechnologyOperations
Own and optimize HubSpot Marketing Hub for campaign automation, lead scoring, segmentation, and reporting.
Ensure data integrity across HubSpot, Salesforce CRM, and integrated tools.
Track campaign attribution and maintain GDPR/CCPA compliance.
Content DistributionSocial Media
Plan and execute organic and paid content promotion to maximize reach and engagement.
Manage targeted LinkedIn and Google Ads campaigns focused on life sciences and B2B decision-makers.
Oversee Rancho's social media channels, ensuring consistent tone, messaging, and visual identity.
Campaign ManagementAnalytics
Plan, launch, and measure multi-touch campaigns to drive lead generation, nurturing, and brand visibility.
Monitor KPIs (traffic, conversions, lead quality, cost per lead) and optimize campaigns based on insights.
Present monthly performance dashboards with actionable recommendations.

What You'll Bring

ExperienceSkills

7–10 years in digital marketing with proven B2B demand generation success; life sciences industry experience preferred.
Hands-on expertise in:
* HubSpot Marketing HubCRM integration
CMS platforms (HubSpot CMS, WordPress)
SEO/SEM, Google Analytics 4, Tag Manager
Paid media (LinkedIn Ads, Google Ads)
Social media management tools (e.g., Hootsuite, Sprout Social)
Strong understanding of MarTech stacks, marketing automation, and data-driven campaign optimization.
Demonstrated ability to perform under pressure while maintaining exceptional quality and accuracy.

MindsetAttributes

Individual Contributor First, Team Builder Next: Own execution from day one and build a high-performing team over time.
AccountabilityOwnership: Take full responsibility for deliverables, timelines, and results.
Quality Under Pressure: Thrive in high-stakes situations with attention to detail.
Strategic + Tactical Balance: Design the playbook and run the plays yourself.
Collaborative Communicator: Partner effectively across marketing, sales, and leadership.

Why Join Rancho BioSciences

Impact: Your work will help global pharma and biotech clients accelerate life-saving research.
Growth: Opportunity to shape the digital marketing function and build a team over time.
Innovation: Work at the intersection of science, data, and AI.
Culture: Join a results-driven, collaborative environment where initiative and ownership are valued.

Digital Marketing Manager - Remote

Job Type