SEO & DIGITAL MARKETING SPECIALIST – WiIX TO WORDPRESS MIGRATION + SEO OPTIMIZATION

SEO & DIGITAL MARKETING SPECIALIST – WiIX TO WORDPRESS MIGRATION + SEO

(Luxury Travel & Wine Experiences)

OVERVIEW

I am the founder of a boutique luxury travel agency offering all-inclusive luxury journeys to France, with a focus on wine, gourmet, and lifestyle experiences.

My current website is built on Wix and has limited visibility on Google. As a first step, I am seeking a freelancer to properly migrate the website from Wix to WordPress, followed by the implementation of a strong, SEO strategy.

The goal is to improve online visibility, achieve first-page rankings within my niche, attract qualified, high-intent traffic, and generate leads that convert into bookings.

I am looking for a senior-level freelance expert who understands website migration, SEO foundations, luxury branding, and conversion, not just technical execution.

OBJECTIVES

• Successfully migrate the website from Wix to WordPress with best SEO practices.
• Achieve first-page rankings for strategic keywords within my niche industry.
• Attract qualified, high-intent traffic and generate leads that convert into bookings.

SCOPE OF WORK

Phase 1 – Wix to WordPress Migration

• Audit of the existing Wix website (content, structure, URLs, SEO elements).
• Migration to WordPress with a clean, fast, SEO-friendly setup.
• Implementation of proper URL structure and 301 redirects to preserve SEO value.
• Transfer and optimization of content, images, and metadata.
• Ensure mobile responsiveness, performance, and security.

Phase 2 – SEO Strategy & Implementation

• Full SEO audit of the new WordPress website (technical, on-page, off-page).
• Keyword research focused on luxury travel and wine experiences. Competitors analysis.
• On-page SEO optimization (pages, headings, meta descriptions, URLs, internal linking, images).
• Technical SEO improvements (indexing, site speed, mobile optimization).
• Backlink and authority-building strategy.
• Monthly reporting on rankings, traffic, and leads.

REQUIREMENTS

• Proven experience with Wix to WordPress website migrations.
• Strong background in SEO for WordPress websites.
• Experience with luxury travel, hospitality, wine, or lifestyle brands is a strong plus.
• Ability to provide case studies or measurable results.
• Strategic thinker, autonomous, and results-oriented.

Available to start the job now.