Location: Austin, TX (100% remote)

Reports to: Chief Executive Officer

Direct Reports: Marketing Analyst (CRO/SEO), Google Ads Consultant, Web Designer/Developer, Backlink agency

About Tecla

Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists from across the U.S. and Latin America. We are the bridge between hiring in-house and outsourcing, giving companies the flexibility and cost savings of outsourcing while providing the quality and control of fully integrated engineering teams.

We also operate a small portfolio of interrelated sub-brands, all of which feed back into Tecla’s flagship business. This role will focus primarily on Tecla’s main line, with light support for emerging sub-brands.

The Role

We are looking for a Growth Marketer to own Tecla’s U.S. marketing and demand generation.

This is a player-coach role where you will manage budget, guide a small team, and set strategy while also staying hands-on with SEO, CRO, SEM, and growth experiments.

This is not a specialist role. We need a creative growth generalist who thinks like a founder, understands business fundamentals, and can design experiments that generate measurable results.

You will operate both as a hands-on operator in critical areas such as SEO, CRO, and SEM, and as a systems architect who documents winning tactics into scalable playbooks.

Your mission is to generate more Qualified Leads, Meetings Booked, and Pipeline Value through a mix of inbound and demand generation initiatives.

What You Will Do

Inbound and Website Growth

Own CRO strategy in partnership with our Marketing Analyst
Launch landing page experiments including copy, UX adjustments, and A/B testing
Increase qualified traffic to the website and improve conversion rates

SEO and Organic Growth

Maintain and strengthen Tecla’s top-ranking keywords
Expand into new high-intent keywords
Oversee backlink strategies with agencies

Demand Generation and Campaigns

Build and run inbound and demand generation campaigns such as webinars, targeted programs, and multi-channel campaigns
Partner with our Google Ads consultant on SEM execution and optimization
Test and pioneer new acquisition channels such as LinkedIn Ads, partnerships, and creative campaigns
Manage the marketing budget and allocate spend to maximize Qualified Leads and pipeline growth

Growth Strategy and Systems

Alternate between acting as a hands-on operator for high-priority projects and documenting repeatable growth systems
Support Tecla’s portfolio sub-brands as a secondary responsibility
Occasionally collaborate on Austin Gild events to support local growth

AI-First Marketing

Use ChatGPT and other AI tools daily for campaign creation, personalization, reporting, and ideation
Embed AI into workflows to drive scale and efficiency

Analytics and KPIs

Define and track KPIs including Qualified Leads, Meetings Booked, Pipeline Value, and qualified website traffic growth
Report on CAC, CPL, and ROI by channel
Be accountable for both results and learnings

What We Are Looking For

3 to 5 years in growth or demand generation, ideally in B2B tech services such as staffing, software development, or managed services. Strong B2B SaaS experience will also be considered
Proven generalist marketer with breadth across inbound, demand generation, lifecycle, and brand
Strong track record in SEO, website conversion, and inbound lead generation
Hands-on experience with SEO, SEM (Google Ads), CRO, and landing pages
At least 2 years managing marketing budgets with proven ROI
Experience using ChatGPT and AI tools for marketing
Creative and data-driven with the ability to propose, design, and test new campaigns and channels
Analytical skills with tools such as Google Analytics, Search Console, and HubSpot or similar CRM platforms
Austin-based preferred, Texas-wide candidates considered

What Success Looks Like

Consistent growth in Revenue, Qualified Leads, Meetings Booked, and Pipeline Value
Website attracts more qualified traffic and converts at a higher rate
Top keyword rankings are maintained and new high-intent keywords are captured
Clear ROI reporting guides budget allocation
New creative channels tested and validated
Growth playbooks documented and applied across Tecla and its sub-brands

Compensation

Base Salary: $80,000
On-Target Earnings (OTE): $120,000 annually (base + performance bonus)
Bonus Structure: Paid quarterly, tied to exceeding TECLA’s current marketing baselines.

Benefits

Fully remote work environment
401k with 3 percent salary match and self-directed investment options
15 work days of paid time off per year
10 company holidays
Individual Coverage Health Reimbursement Arrangement (ICHRA)
Annual company retreat with the full team
$500 toward your office setup expenses upon joining

Why Tecla

Austin-based hub with a distributed team across the Americas
Multicultural, collaborative, and fun team culture
Direct ownership of the most critical lever in the business: pipeline and lead generation

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Growth Marketing Lead (Austin, TX – Remote)