Overseas Marketing Head(US 0-1 B2C Branding) - Fluent in Mandarin

Position: US Brand & Market Lead

Location: San Diego / Southern California

Core Objective: To be the key person responsible for taking first US store from inception to being recognized and accepted by the mainstream US market.

Mandarin: Proficient for work communication

Work Experience: 3+ years of experience in brand/marketing/public relations (with experience in the US local market or 0-to-1 market development)

Core Competencies

1. Content Creation: Ability to distill key brand points and translate them into compelling content and stories that resonate with US consumers.

2. Platform and Channel Resources: Familiarity with the recommendation logic, content boundaries, and basic advertising rules of platforms such as Instagram, TikTok, Yelp, and Google; experience with channel resources or third-party collaborations (media, KOLs, platforms, agencies, etc.)

3. Successful Cases: Led or executed complete marketing plans (planning → execution → review); possesses the ability to evaluate and prioritize resources, and can decline inefficient or unsuitable collaborations; responsible for brand communication results and able to quickly adjust strategies based on performance.

4. Practicality and Execution: Able to independently manage opening communications, media/KOL collaborations, customer experience optimization, and store presentation.

Job Responsibilities

• Develop and execute client's US brand communication strategy
• Responsible for the opening of the first store and subsequent brand building
• Liaise with US media, KOLs, and local platforms
• Manage English content and align with the China headquarters on brand strategy. Fluent in Mandarin Chinese to communicate with the HQ.

Bonus Points

• Experience in the catering/food/lifestyle brand industry
• Experience in bringing foreign brands to North America