Growth Marketing Manager, Paid Social job at Tovala in Chicago, IL, West Valley, UT

Growth Marketing Manager, Paid Social

Chicago, IL or West Valley, UT

Marketing & Growth /

Full-time /

Hybrid

At Tovala, we're looking for a Growth Marketing Manager to drive customer acquisition through Meta, our largest paid social channel. This is a hands-on-keyboard role where you'll build campaigns, test audiences, and optimize spend to hit aggressive acquisition targets.

You won't just execute what's handed to you. You'll bring your own perspective on what's working, what's not, and where the next opportunity is. You'll work closely with our creative team to brief winning concepts and with our analytics infrastructure to understand true performance. If you're someone who lives inside Meta Ads Manager, has strong opinions backed by data, and wants real ownership over a meaningful budget, we want to talk to you.

How you'll spend your time

Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation

Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance

Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically

Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets

Working within our internal attribution system to understand true channel performance beyond platform-reported metrics

Identifying opportunities to improve conversion rates across the customer acquisition funnel

Communicating performance results and strategic recommendations to your manager and key stakeholders

Staying current on Meta platform changes, algorithm updates, and emerging best practices

Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves

About You

3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels

Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks

Experience understanding and pivoting strategy as needed with algorithm changes (i.e. Andromeda update)

Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team

Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics

A bias toward action and ownership. You don't wait to be told what to test or where to optimize

Strong analytical skills with the ability to turn data into clear recommendations

Experience in DTC or subscription is a major plus

Agency or in-house background both welcome

$105,000 - $135,000 a year

Compensation & Benefits

Tovala uses market data, geography, and placement of internal employees to determine salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.

• Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag