Requirements

This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends,
Bachelor’s Degree is required,
A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media,
In-depth understanding of social media platforms, content creation, industry trends and new technologies,
Knowledge and Experience with Adobe Creative Suite,
Extensive knowledge of and passion for sports,
Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously,
Track record building and maintaining strong business relationships,
Experience in online community management, social publishing & campaign management platforms,
Extremely detail oriented,
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

What the job involves

Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties,
Reports to: Senior Manager, Digital Marketing and Strategy - Sports,
The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms,
Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms,
Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels,
Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms,
Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels,
Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes,
Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns,
Quality Assurance: Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals,
Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels,
Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers,
Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web,
Partner Collaboration: Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand,
Digital Marketing: Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations,
Task Management: Support digital staff with select functions related to calendar management, communications, etc

Digital Marketing & Strategy Manager (Sports)

Job Type