Social Media Manager

This position serves as a social media content creator and manager for social media platforms managed by the Office of Marketing & Communications. Additionally, this position serves as a liaison between System Offices and social media managers for all A&M System member institutions.

Responsibilities

Manages day-to-day content creation on System Offices-managed social media platforms and channels, including but not limited to Facebook, X, Instagram, and LinkedIn.
Manages, directs, and guides vision for projects with various photo, video, graphic, and multimedia production teams to create and curate key social media content to reach intended audiences.
Develops marketing and social media strategies to elevate the A&M System's online and traditional media exposure, including collaborating with digital strategy personnel to maximize material through digital platform production and identifying key influencers.
Trains, teaches, mentors, and consults with key A&M System stakeholders regarding day-to-day social media best practices, strategy, and implementation.
Works to ensure member institutions' social media platforms are deployed in coordinated efforts.
Actively assists with facilitating the System Social Media Council under the direction of the Director of Marketing & Communications.
Monitors, listens, responds, and reports on online conversations. Develops and expands existing online communities.
Participates in training and professional development sessions to maintain mastery of social media channels and emerging social media trends.

Education and Experience

Bachelor's degree in communications or equivalent combination of education and experience.
Three years of related experience including two years of related supervisory experience.

Knowledge, Skills and Abilities

Strong written and verbal communications skills.
Demonstrated ability to successfully manage projects.
Ability to work professionally and harmoniously in a service-oriented position.
Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.
Proficiency / mastery social media channels and emerging social media trends.
Proven ability to create content specifically for social media communication.
Ability to multi-task and work cooperatively with others.

Preferred Qualifications

Bachelor's degree in communications, marketing, or public relations.
Five years of relevant experience in online and social media communications and marketing experience.
Experience in content strategy.
Experience participating in management, planning, and executing communications plan with regards to digital communications.
Proficiency / mastery of current Adobe Creative Suite, including Photoshop and InDesign.
Working knowledge of content management systems like WordPress.

Other Requirements

This is a security-sensitive position and is restricted to U.S. citizens and legal permanent residents only. Only complete applications will be considered for employment at The Texas A&M System Offices. Incomplete job application data could result in your application being rejected without an option to reapply. A cover letter and resume may be required in addition to a completed employment application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and / or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity / Veterans / Disability Employer.

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Texas A&M is hiring : Social Media Manager in College Station