Senior Growth Marketer for Social Good

Give Lively is a philanthropic tech company dedicated to empowering nonprofit organizations through innovative, practical, and free fundraising technology. We build powerful, user-friendly tools to help nonprofits of all sizes raise critical funds for their missions. We believe that nonprofits shouldn't have to spend precious resources on essential fundraising software. If you're passionate about technology and making a tangible difference in the nonprofit sector, join us!

The role:

Give Lively is seeking a creative, analytical, and results-oriented Senior Growth Marketer to drive the adoption and active use of our free fundraising platform among nonprofit organizations. You will be responsible for developing, implementing, and optimizing multi-channel marketing strategies focused on user acquisition, activation, and retention. This role requires a data-driven mindset, a love for experimentation, and a deep understanding of the full marketing funnel within a SaaS context.

Key Responsibilities:

• Develop & Execute Growth Strategies: Design and implement comprehensive growth marketing plans targeting nonprofit organizations to drive awareness, sign-ups, and platform engagement.
• Channel Management & Optimization: Manage and optimize various digital marketing channels, including SEO, SEM (PPC), content marketing, email marketing, social media marketing, and potentially partnerships.
• Experimentation & A/B Testing: Continuously ideate, launch, and analyze A/B tests across channels, landing pages, and user flows to improve conversion rates and key growth metrics.
• Data Analysis & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) across the marketing funnel (e.g., website traffic, conversion rates, user activation rates, feature adoption). Use data insights to inform strategy and iterations.
• Content & SEO: Collaborate with content creators (or contribute directly) to develop compelling content (blog posts, case studies, guides, webinars) optimized for search engines and designed to attract and educate our target nonprofit audience.
• Lifecycle Marketing: Develop and manage email marketing campaigns and automated workflows for user onboarding, nurturing, engagement, and retention.
• Website & Landing Page Optimization: Work with design and development teams (or utilize CMS tools) to create and optimize landing pages and website sections for conversion.
• Market Research: Stay informed about industry trends, competitor activities, and best practices in SaaS growth marketing and the nonprofit technology space.
• Collaboration: Work closely with Product and Customer Experience teams to ensure a cohesive user experience and align marketing efforts with product developments and user feedback.

Qualifications:

• Experience: 3-5+ years of proven experience in a growth marketing, digital marketing, or demand generation role, preferably within a SaaS company.
• Technical Skills: Hands-on experience with marketing automation platforms (e.g., Intercom), web analytics tools (e.g., Google Analytics), SEO tools and CMS platforms (e.g., Webflow).
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies. Proficient in A/B testing methodologies.
• Channel Expertise: Demonstrated success in managing and optimizing multiple digital acquisition channels (SEO, SEM, Content, Email, Social).
• Communication: Excellent written and verbal communication skills. Ability to craft compelling marketing copy and present data clearly.
• Self-Starter: Highly motivated, proactive, and able to work independently in a remote or hybrid environment.
• Mission Alignment: Genuine interest in and passion for the nonprofit sector and Give Lively's mission.

Preferred Qualifications (Nice-to-Haves):

• Experience marketing specifically to nonprofit organizations.
• Familiarity with fundraising principles or nonprofit operations.

What We Offer:

• Competitive salary commensurate with experience.
• Comprehensive benefits package (Health, Dental, Vision).
• Retirement savings plan options.
• Generous paid time off (PTO) policy.
• Flexible remote work environment.
• Opportunity to work with a passionate team dedicated to making a positive impact.
• Professional development opportunities.
• The chance to directly contribute to the success of thousands of nonprofit organizations.
• Salary relative to the cost of living in your locality.
• Excellent Medical/Dental/Vision benefits-- you don’t pay a monthly premium nor deductible, we cover it 100%
• 401k match program that grants a 75% match of all your contributions, vested 100% on Day 1.
• PTO/Paid Holidays
• $1k/yr professional development stipend
• Work/life balance, focused on a sustainable workload
• An experience you’ll love and the knowledge you're doing better for yourself and the world
• The chance to make an impact with a highly motivated, talented, and fast-growing team

Give Lively is an Equal Opportunity Employer.