Performance Manager - Digital Marketing

We are looking for a strong performance marketing designer with good instincts and experience in A/B testing, scaling and regional strategies who is passionate about using design to drive measurable outcomes. This role bridges creative execution and data-driven marketing, creating visual assets that don’t just look great—they perform. You will work alongside an agency to rapidly generate and test creative variations, helping us scale high-performing visuals that resonate across regions and platforms, while also balancing brand and customer considerations

Key Responsibilities

Creative Production for Growth Campaigns

• Design engaging static, video, motion, and interactive assets for use across paid media, social channels
• Ability to take existing ads and develop high-volume, high-quality creative variations tailored to different audiences, placements, and formats
• Ability to cut, mashup, reframe 6s, 9s,15s video based on performance data—adapting creative quickly to test different hooks, formats, and messaging variations across platforms like Meta, YouTube, and TikTok.

Testing & Data-Driven Optimization

• Work with paid media manager on testing cadence generating creative variants and streamline at scale.
• Design with a conversion goal, understand how visuals, messaging, and CTAs impact revenue
• Test messaging, visuals, and calls-to-action to identify high performing message and ad formats
• Iterate based on platform performance metrics (CTR, CVR, ROAS) across Meta, Google, YouTube, and LinkedIn.

Cross-Functional Collaboration

• Collaborate well with growth marketing, brand, and media teams to align on creative direction and performance feedback

Brand Advocacy & Communication

• Evolve brand-driven creative into performance-ready formats without losing visual integrity or voice
• Present creative concepts and performance insights to stakeholders.

What You Bring

• 5-7+ years of experience in digital or performance-focused creative roles.
• Deep understanding of paid social and display ad environments (Meta, TikTok, YouTube, LinkedIn, GDN, programmatic) and what performs best on each
• Test-and-learn mindset, iterating quickly based on performance data

Tool Skillset

• Creative:
• Adobe Creative Suite
• Canva Pro
• Basic video editing (Premiere Pro, CapCut, or equivalent)
• Figma (for layout and team collaboration)
• AI & Automation:
• Pencil or other AI-powered creative platforms (for scaling variations, concept testing)
• Midjourney, Firefly, or RunwayML for exploratory concepting or asset generation
• Ad Platforms & Reporting (familiarity, not execution):
• Meta Ads Manager, Google Ads, TikTok Ads
• Adobe Analytics, GA4, Looker, or other analytics dashboards (to interpret performance insights)

Nice to Have

• Motion design or animation experience.
• Experience designing for multilingual/international campaigns.
• Background in education, certification, or membership-driven marketing.

Company DescriptionWe’re Infinia Search.

We’re a relationship-driven search firm that proves that talent, ambition, curiosity, and an infinite work ethic creates exponential results for our clients and candidates.

https://www.infiniasearch.com/

Qualifications

• Evolve brand-driven creative into performance-ready formats without losing visual integrity or voice
• Present creative concepts and performance insights to stakeholders
• 5-7+ years of experience in digital or performance-focused creative roles
• Deep understanding of paid social and display ad environments (Meta, TikTok, YouTube, LinkedIn, GDN, programmatic) and what performs best on each
• Test-and-learn mindset, iterating quickly based on performance data
• Adobe Creative Suite
• Canva Pro
• Basic video editing (Premiere Pro, CapCut, or equivalent)
• Pencil or other AI-powered creative platforms (for scaling variations, concept testing)
• Midjourney, Firefly, or RunwayML for exploratory concepting or asset generation
• Ad Platforms & Reporting (familiarity, not execution):
• Adobe Analytics, GA4, Looker, or other analytics dashboards (to interpret performance insights)
• Motion design or animation experience
• Experience designing for multilingual/international campaigns
• Background in education, certification, or membership-driven marketing

Benefits

Responsibilities

• This role bridges creative execution and data-driven marketing, creating visual assets that don’t just look great—they perform
• You will work alongside an agency to rapidly generate and test creative variations, helping us scale high-performing visuals that resonate across regions and platforms, while also balancing brand and customer considerations
• Creative Production for Growth Campaigns
• Design engaging static, video, motion, and interactive assets for use across paid media, social channels
• Ability to take existing ads and develop high-volume, high-quality creative variations tailored to different audiences, placements, and formats
• Ability to cut, mashup, reframe 6s, 9s,15s video based on performance data—adapting creative quickly to test different hooks, formats, and messaging variations across platforms like Meta, YouTube, and TikTok
• Testing & Data-Driven Optimization
• Work with paid media manager on testing cadence generating creative variants and streamline at scale
• Design with a conversion goal, understand how visuals, messaging, and CTAs impact revenue
• Test messaging, visuals, and calls-to-action to identify high performing message and ad formats
• Iterate based on platform performance metrics (CTR, CVR, ROAS) across Meta, Google, YouTube, and LinkedIn
• Collaborate well with growth marketing, brand, and media teams to align on creative direction and performance feedback
• Brand Advocacy & Communication
• Figma (for layout and team collaboration)
• Meta Ads Manager, Google Ads, TikTok Ads