Senior Manager, Growth Marketing

Iron Mountain

Description:

  • Develop and implement a robust growth marketing strategy focusing on driving high-intent traffic, increasing customer acquisition, engagement, and retention, and building brand awareness.
  • Oversee the design, launch, and management of multi-channel marketing campaigns, including SEO, SEM, paid social media, email marketing, and content marketing.
  • Conduct thorough analysis of campaign performance and customer behavior using tools such as Google Analytics, HubSpot, and other relevant platforms.
  • Manage relationships with external marketing consultants and vendors.
  • Perform in-depth market research to understand industry trends, customer needs, and competitive landscape.
  • Work closely with product, sales, customer success, and operations teams to align marketing strategies with broader company goals.

Requirements:

  • 5+ years of experience in growth marketing, preferably in a high-growth or startup environment.
  • Proven track record in developing and executing successful multi-channel marketing strategies.
  • Strong analytical skills with proficiency in data analysis tools such as Google Analytics, HubSpot, etc.
  • Expertise in SEO, SEM, paid social media, email marketing, and content marketing.
  • Experience with marketing automation platforms and CRM systems.
  • Demonstrated ability to manage marketing budgets effectively.
  • Excellent project management skills with the capability to prioritize and handle multiple initiatives simultaneously.
  • Experience in planning and executing events such as webinars, conferences, and trade shows.
  • Strong ability to create compelling marketing content and materials.
  • Experience in the storage and warehousing industry is a plus.

Benefits:

  • Career Growth: Develop and lead a new growth marketing function and mentor junior team members as the team expands.
  • Leadership Opportunities: Be a key player in shaping the future of our marketing efforts and guiding future hires.
  • Impactful Work: Make a tangible difference in driving company growth and achieving strategic goals.
  • Work Environment: Enjoy the flexibility of a remote-first work culture with a focus on talent development and world-class collaboration.

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