Digital Marketing & Social Media Manager

About the position

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and follower growth.
• Manage social media accounts, including content creation, posting schedules, and community engagement.
• Oversee the execution of paid social media campaigns, ensuring alignment with marketing objectives.
• Monitor social media trends, competitor activity, and industry developments.
• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.
• Maintain and update Love Hygiene's website, ensuring content is current, accurate, and aligns with marketing goals.
• Lead the development of new web pages and enhancements to improve user experience.
• Troubleshoot website issues and collaborate with external developers or IT teams as needed.
• Implement SEO strategies to improve search rankings and drive web traffic.
• Monitor website performance metrics and provide actionable insights for optimization.
• Lead retargeting efforts and design automated lead generation campaigns, including email marketing workflows and CRM integration.
• Collaborate with IT and vendors to implement new integrations that enhance marketing capabilities.
• Stay current with digital marketing tools, trends, and best practices.
• Optimize digital marketing campaigns to achieve specific business goals.
• Develop and curate engaging content (text, images, video) for social media platforms.
• Track and analyze social media performance metrics and website analytics to optimize strategies for improved ROI.
• Coordinate with the Creative and Marketing Directors to ensure alignment with brand strategy and marketing objectives.
• Manage project timelines and ensure updates are executed on schedule and within budget.
• Participate in regular strategy meetings to align digital efforts with business goals.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of experience in digital marketing, social media management, or website administration with a focus on strategic execution.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, HubSpot) and content management systems (e.g., WordPress, Shopify).
• Strong understanding of SEO principles and tools (e.g., Google Search Console, SEMrush).
• Experience with Google Analytics, CRM platforms, and integration tools (e.g., Zapier).
• Excellent organizational, time-management, and project management skills.
• Strong analytical skills to interpret data and optimize campaigns.
• Creative thinking with an eye for detail and innovation.
• Strong communication skills and ability to work collaboratively with cross-functional teams.

Nice-to-haves

• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of social media trends and emerging platforms.
• Experience in a similar industry or with a similar target audience.

Benefits

• Flexible schedule
• Paid time off

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field
• 3+ years of experience in digital marketing, social media management, or website administration with a focus on strategic execution
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, HubSpot) and content management systems (e.g., WordPress, Shopify)
• Strong understanding of SEO principles and tools (e.g., Google Search Console, SEMrush)
• Experience with Google Analytics, CRM platforms, and integration tools (e.g., Zapier)
• Excellent organizational, time-management, and project management skills
• Strong analytical skills to interpret data and optimize campaigns
• Creative thinking with an eye for detail and innovation
• Strong communication skills and ability to work collaboratively with cross-functional teams
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)
• Knowledge of social media trends and emerging platforms
• Experience in a similar industry or with a similar target audience

Benefits

• Flexible schedule
• Paid time off

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and follower growth
• Manage social media accounts, including content creation, posting schedules, and community engagement
• Oversee the execution of paid social media campaigns, ensuring alignment with marketing objectives
• Monitor social media trends, competitor activity, and industry developments
• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns
• Maintain and update Love Hygiene's website, ensuring content is current, accurate, and aligns with marketing goals
• Lead the development of new web pages and enhancements to improve user experience
• Troubleshoot website issues and collaborate with external developers or IT teams as needed
• Implement SEO strategies to improve search rankings and drive web traffic
• Monitor website performance metrics and provide actionable insights for optimization
• Lead retargeting efforts and design automated lead generation campaigns, including email marketing workflows and CRM integration
• Collaborate with IT and vendors to implement new integrations that enhance marketing capabilities
• Stay current with digital marketing tools, trends, and best practices
• Optimize digital marketing campaigns to achieve specific business goals
• Develop and curate engaging content (text, images, video) for social media platforms
• Track and analyze social media performance metrics and website analytics to optimize strategies for improved ROI
• Coordinate with the Creative and Marketing Directors to ensure alignment with brand strategy and marketing objectives
• Manage project timelines and ensure updates are executed on schedule and within budget
• Participate in regular strategy meetings to align digital efforts with business goals