B2b Paid Digital/Social Advertising Senior Manager [Us/Agency] in USA

B2b Paid Digital/Social Advertising Senior Manager [Us/Agency] - DirectiveGroup - USA - work from home job

Company: DirectiveGroup

Job description: Position Overview The Senior Manager: B2B Paid Digital/Social Advertising develops and executes programs independently or with a small team. Expert domain knowledge is a must for B2B paid digital/social advertising (primarily Search, Social, Display/Programmatic, Shopping, and Video), in a position focused on full-funnel marketing using primarily an Account-Based Marketing (ABM) and a Persona/Segment-Based marketing approach. Strong knowledge of other digital marketing tactics is required, particularly that of (organic) Social Media and Email Marketing, and also including a reasonably solid understanding of Landing Page Development, Search Engine Optimization (SEO), Content Marketing and Conversion Rate Optimization (CRO). Deep understanding of Google Analytics is expected, including adeptness with Excel (pivot tables, etc.) and PowerBI. Demonstrated thought leadership within the industry is a plus, as evidenced by speaking at industry conferences and/or publishing to respected industry publications. Candidates must reside in the USA. This key position is 100% remote, and is for a seasoned business leader who understands how agencies work, in addition to having a broad understanding of (primarily) B2B business models employed by our clients, including revenue/cost structures. In addition to developing, launching, and optimizing paid digital/social advertising programs, this position may oversee work done by other employees and contractors, so a proven ability to deliver results through others is essential, including collaborating and/or coaching for performance goals. As a leader of our organization, you would show the way by demonstrating continual growth in your knowledge and skills so as to enlarge DirectiveGroup’s industry authority position, including writing articles for internal and external blogs, speaking at conferences and seminars, making content updates to our corporate website, developing and delivering presentations, networking and referring new clients, etc. We are a virtual company, so you’d be joining a team of self-starters who are very disciplined and organized. As a fast-paced agency, we hire those who can manage multiple projects without significant oversight. We ask for a lot from our team, and in exchange, seek to create an environment with great benefits, flexible work options, a learning environment with ‘fast fail’ testing for top results, and a ‘work home’ that is supportive of our employees for maximum professional growth and satisfaction. To do well in this role, you will require: • Expert knowledge in B2B paid digital advertising (search, display, programmatic, shopping, CTV, etc.), including all aspects of attaining strong performance, including DTC. • Expert knowledge in B2B paid social advertising (LinkedIn, Facebook, Twitter, etc.), including all aspects of attaining strong performance, primarily for B2B. • Strong to expert knowledge in Google Analytics, Google Tag Manager, and conversion tracking, plus expertise with Excel and PowerBI. • Working knowledge of Landing Page Development, Organic Social Media Marketing, Email Marketing, SEO, and Content Marketing. • Strong client relationship management and outstanding representation of company and industry in small settings and large venues, including fostering an industry-leading POV. • Strong capabilities in project management, process management and all internal administrative processes that underlie a consistently strong performance. • A significant plus to very deep hands-on digital experience would be previous agency ownership experience, a broad and well-seasoned business background or a top tier consulting background. Year 1 Compensation: $85K - $95K annually (FT hours ~45 per week). For the right person and under the right circumstances, it is possible to start this position at 50% or 75% time. Outcomes: First Six Months • Develops and executes tactical multi-channel growth plans for B2B clients under management to meet performance goals of at least 20% growth YoY in measures of individual client performance across all (integrated) program tactics. • Participates in and/or oversees the development of DirectiveGroup strategies, including development of tactics within domains of expertise, and subsequent authoritative presentation and implementation of these strategies that achieves targeted performance goals. • Leads program and client management that includes oversight of all tactics, interaction and leadership with the client, and solution-finding/problem-solving to meet client objectives in novel or unstructured situations. • Conducts Paid/Social Advertising Audits that uncovers opportunities and problems, and presents to existing and prospective clients in an authoritative and persuasive way to achieve goals of winning ongoing business. • Follows project and process management best practices to deliver all in-scope requirements within given timeframe and within given hours, for self and all managed resources. • Leads thought leadership internally and externally to build the DirectiveGroup brand and to generate interest in our services, including assisting sales engineering as well as securing interest through industry presentations. Responsibilities: Skills Required to Achieve Success Social & Digital Marketing/Advertising • Thinks strategically about business, has strong (B2B primarily) business model understanding across multiple industries, and can connect business growth strategies to specific digital marketing programs. • Consistently demonstrates deep expertise in B2B paid digital and social advertising methods, is well-versed in trends and historical knowledge, and has thought-leadership insights that can be communicated clearly internally externally. • Can develop and execute multiple campaign approaches, including Account-Based and Persona-Based Marketing, to reach specific program objectives. • Deep capabilities to complete or direct analysis of budgets, bid management, ROI, cost per lead, and more, as needed to evaluate client advertising and marketing programs. • Deep capabilities to complete or direct the completion of strategy-based documentation and associated tactics plans that include well-thought-out, phased approaches, resources, and costs to deliver. • Is well-versed in new opportunities within domain of expertise and is able to identify, develop, and implement high-value productized offerings. • Assures client programs are executed in an expert, timely, and professional manner and that results are always above market average. • Understands conversion optimization theory, including how to effectively lay out landing pages and websites, as well as how to develop strong direct marketing content. • Understands how to measure performance and has expertise with Google Analytics and other Web Analytics and data visualization tools and programs. Leadership/Management Skills • Pathfinding managerial perspective that demonstrates a strong capability to grasp the essence of issues and solve unstructured problems or opportunities. • Expertise in the use of tools such as Excel or PowerBI to build revenue operations (RevOps) models to manage KPIs across sales, marketing, and operations to optimize performance for business goals. • Delegates and collaborates effectively with internal and outsourced resources. • Provides thought leadership within DirectiveGroup and within the industry. • Participates in the development of company strategy and tactics. • Achieves client attainment, retention, and loyalty goals. • Demonstrates strong capabilities of resource management for cost/efficiencies goals. • Brings good judgment and a broader perspective to highly charged and active environments.Assures process and automation compliance within DirectiveGroup team. • Rallies the team around becoming individually certified in various programs, continually developing deepening expertise, and enthusiastically growing new domains of expertise. Client Management Skills • Monitors attainment of performance goals of all client programs on an ongoing basis. • Strong program management skills to achieve KPIs across multiple platforms and tactics. • Is able to communicate to each client at his or her level of knowledge, and sufficient such that it is clearly understood what we are doing and why, including management of client expectations. • Can lead client and our team through the planning, set-up, initiation, and ongoing programs. • Manages well through conflict and is able to diplomatically tell the client what s/he needs to know and not just what s/he wants to hear. • Understands the importance of ‘value perception’ to achieve client loyalty and can effectively help our clients understand the value of what we do for them. • Understands the online advertising and marketing opportunities for client’s business and can lead general business discussions or interviews to identify specific opportunities for the client. • Is able to sell upgrades and program improvements, either independently or in concert with a sales executive (for larger recommendations). • Takes ownership, has strong initiative and is self-directed, and can deal effectively with ambiguity, change, and complexity. Qualifications: Qualifications • 8+ years Paid Digital & 5+ years Paid Social Advertising complex program set-up and management across companies of multiple sizes and industries, in local, regional, and national markets. • 5+ years executing B2B paid digital/social advertising programs. • 5+ Certifications + deep knowledge required: Google Search, GDN, Facebook/Instagram, LinkedIn, Twitter, and Bing. Experience and expertise in other channels a plus. • Completed undergraduate degree with outstanding credentials. Postgraduate degree and/or professional designation an asset. • Strong business acumen and experience in communicating with executives at larger companies and owners/CEOs and smaller companies. • [Preferred] 10+ years’ experience with traditional marketing for B2B clients, both agency and client side. Personal Characteristics • Leads co-creation of a culture that supports our vision, built on two pillars: 1) accountability and ability to debate ideas and 2) creation of a trust-based “safe” environment that supports all team members. • Strong organization skills and project management skills. • Exceptional ability to achieve quality goals and get work on time while managing multiple programs. • Superior written and verbal communication skills. • Excellent meeting facilitation skills. • Demonstrates superior leadership skills, confidence, and a high level of maturity. • Loves working with people and facilitating personal growth. About Company: DirectiveGroup is a digital marketing agency that creates a unique and powerful online presence for each of our clients so as to deliver extraordinarily high results. We focus on B2B, primarily manufacturing, SaaS, and eCommerce marketing, specializing in developing or revitalizing high-converting websites, paid digital/social advertising, digital growth strategies, search engine optimization, content, and social media marketing, email marketing and sales enablement. We also provide fractional executive level (CMO) leadership and strategic marketing guidance.

Expected salary: $85000 - 95000 per year

Location: USA

Job date: Sat, 26 Aug 2023 22:28:45 GMT

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Qualifications

• Expert domain knowledge is a must for B2B paid digital/social advertising (primarily Search, Social, Display/Programmatic, Shopping, and Video), in a position focused on full-funnel marketing using primarily an Account-Based Marketing (ABM) and a Persona/Segment-Based marketing approach
• Strong knowledge of other digital marketing tactics is required, particularly that of (organic) Social Media and Email Marketing, and also including a reasonably solid understanding of Landing Page Development, Search Engine Optimization (SEO), Content Marketing and Conversion Rate Optimization (CRO)
• Deep understanding of Google Analytics is expected, including adeptness with Excel (pivot tables, etc.) and PowerBI
• Candidates must reside in the USA
• Expert knowledge in B2B paid digital advertising (search, display, programmatic, shopping, CTV, etc.), including all aspects of attaining strong performance, including DTC
• Expert knowledge in B2B paid social advertising (LinkedIn, Facebook, Twitter, etc.), including all aspects of attaining strong performance, primarily for B2B
• Strong to expert knowledge in Google Analytics, Google Tag Manager, and conversion tracking, plus expertise with Excel and PowerBI
• Working knowledge of Landing Page Development, Organic Social Media Marketing, Email Marketing, SEO, and Content Marketing
• Strong client relationship management and outstanding representation of company and industry in small settings and large venues, including fostering an industry-leading POV
• Strong capabilities in project management, process management and all internal administrative processes that underlie a consistently strong performance
• A significant plus to very deep hands-on digital experience would be previous agency ownership experience, a broad and well-seasoned business background or a top tier consulting background
• Responsibilities: Skills Required to Achieve Success Social & Digital Marketing/Advertising
• Thinks strategically about business, has strong (B2B primarily) business model understanding across multiple industries, and can connect business growth strategies to specific digital marketing programs
• Consistently demonstrates deep expertise in B2B paid digital and social advertising methods, is well-versed in trends and historical knowledge, and has thought-leadership insights that can be communicated clearly internally externally
• Can develop and execute multiple campaign approaches, including Account-Based and Persona-Based Marketing, to reach specific program objectives
• Understands conversion optimization theory, including how to effectively lay out landing pages and websites, as well as how to develop strong direct marketing content
• Understands how to measure performance and has expertise with Google Analytics and other Web Analytics and data visualization tools and programs
• Leadership/Management Skills
• Pathfinding managerial perspective that demonstrates a strong capability to grasp the essence of issues and solve unstructured problems or opportunities
• Expertise in the use of tools such as Excel or PowerBI to build revenue operations (RevOps) models to manage KPIs across sales, marketing, and operations to optimize performance for business goals
• Demonstrates strong capabilities of resource management for cost/efficiencies goals
• Brings good judgment and a broader perspective to highly charged and active environments
• 8+ years Paid Digital & 5+ years Paid Social Advertising complex program set-up and management across companies of multiple sizes and industries, in local, regional, and national markets
• 5+ years executing B2B paid digital/social advertising programs
• 5+ Certifications + deep knowledge required: Google Search, GDN, Facebook/Instagram, LinkedIn, Twitter, and Bing
• Completed undergraduate degree with outstanding credentials
• Postgraduate degree and/or professional designation an asset
• Strong business acumen and experience in communicating with executives at larger companies and owners/CEOs and smaller companies
• Leads co-creation of a culture that supports our vision, built on two pillars: 1) accountability and ability to debate ideas and 2) creation of a trust-based “safe” environment that supports all team members
• Strong organization skills and project management skills
• Exceptional ability to achieve quality goals and get work on time while managing multiple programs
• Superior written and verbal communication skills
• Excellent meeting facilitation skills
• Demonstrates superior leadership skills, confidence, and a high level of maturity
• Loves working with people and facilitating personal growth

Benefits

• Year 1 Compensation: $85K - $95K annually (FT hours ~45 per week)
• Expected salary: $85000 - 95000 per year

Responsibilities

• Job description: Position Overview The Senior Manager: B2B Paid Digital/Social Advertising develops and executes programs independently or with a small team
• In addition to developing, launching, and optimizing paid digital/social advertising programs, this position may oversee work done by other employees and contractors, so a proven ability to deliver results through others is essential, including collaborating and/or coaching for performance goals
• As a leader of our organization, you would show the way by demonstrating continual growth in your knowledge and skills so as to enlarge DirectiveGroup’s industry authority position, including writing articles for internal and external blogs, speaking at conferences and seminars, making content updates to our corporate website, developing and delivering presentations, networking and referring new clients, etc
• Outcomes: First Six Months
• Develops and executes tactical multi-channel growth plans for B2B clients under management to meet performance goals of at least 20% growth YoY in measures of individual client performance across all (integrated) program tactics
• Participates in and/or oversees the development of DirectiveGroup strategies, including development of tactics within domains of expertise, and subsequent authoritative presentation and implementation of these strategies that achieves targeted performance goals
• Leads program and client management that includes oversight of all tactics, interaction and leadership with the client, and solution-finding/problem-solving to meet client objectives in novel or unstructured situations
• Conducts Paid/Social Advertising Audits that uncovers opportunities and problems, and presents to existing and prospective clients in an authoritative and persuasive way to achieve goals of winning ongoing business
• Follows project and process management best practices to deliver all in-scope requirements within given timeframe and within given hours, for self and all managed resources
• Leads thought leadership internally and externally to build the DirectiveGroup brand and to generate interest in our services, including assisting sales engineering as well as securing interest through industry presentations
• Deep capabilities to complete or direct analysis of budgets, bid management, ROI, cost per lead, and more, as needed to evaluate client advertising and marketing programs
• Deep capabilities to complete or direct the completion of strategy-based documentation and associated tactics plans that include well-thought-out, phased approaches, resources, and costs to deliver
• Is well-versed in new opportunities within domain of expertise and is able to identify, develop, and implement high-value productized offerings
• Assures client programs are executed in an expert, timely, and professional manner and that results are always above market average
• Delegates and collaborates effectively with internal and outsourced resources
• Provides thought leadership within DirectiveGroup and within the industry
• Participates in the development of company strategy and tactics
• Achieves client attainment, retention, and loyalty goals
• Assures process and automation compliance within DirectiveGroup team
• Rallies the team around becoming individually certified in various programs, continually developing deepening expertise, and enthusiastically growing new domains of expertise
• Monitors attainment of performance goals of all client programs on an ongoing basis
• Strong program management skills to achieve KPIs across multiple platforms and tactics
• Is able to communicate to each client at his or her level of knowledge, and sufficient such that it is clearly understood what we are doing and why, including management of client expectations
• Can lead client and our team through the planning, set-up, initiation, and ongoing programs
• Manages well through conflict and is able to diplomatically tell the client what s/he needs to know and not just what s/he wants to hear
• Understands the importance of ‘value perception’ to achieve client loyalty and can effectively help our clients understand the value of what we do for them
• Understands the online advertising and marketing opportunities for client’s business and can lead general business discussions or interviews to identify specific opportunities for the client
• Is able to sell upgrades and program improvements, either independently or in concert with a sales executive (for larger recommendations)
• Takes ownership, has strong initiative and is self-directed, and can deal effectively with ambiguity, change, and complexity